This Cookie Policy explains how Qloud Games Pty Ltd (“we”, “us”, “our”) uses cookies and similar technologies on the Loftia website (loftia.gg) and account system, and the choices you have over them. It should be read together with our Privacy Policy.
Cookies are small text files that a website stores on your device. We also use similar browser storage technologies (such as localStorage) to remember information between visits; for simplicity, this policy refers to all of these as “cookies”.
We group cookies into three categories, and you choose which optional categories we may use.
Necessary — required for the Service to function and always active. These keep you logged in, maintain your authentication session, and remember the cookie choices you make. Because the Service cannot work without them, they are exempt from consent requirements and cannot be switched off. They include:
loftia_cookie_consent — your cookie choices, the date you made them and a randomly generated consent ID.signup_ref — the referral code from a personalised invite link you followed, so the person who referred you
is credited when you register. It is cleared once you register.Analytics — used to understand how visitors use the Service so we can improve it. Where analytics is enabled, these include:
_ga and _ga_XXXXXXXXXX — set by Google Analytics on .loftia.gg and kept for up to 2 years, to tell
visitors and sessions apart and measure how the site is used._clck and _clsk — set by Microsoft Clarity to measure how the site is used and produce anonymised session
replays and heatmaps. What you type into forms — such as your name and email — is masked; other text shown on
the page may be recorded to show how it was used.Marketing — used to measure the effectiveness of our advertising and to show you more relevant ads or content. Where advertising measurement is enabled, these include:
_fbp and _fbc — set by Meta (Facebook) on .loftia.gg and kept for up to 90 days. They identify your
browser so Meta can tell us, in aggregate, that an advert led to a visit or a sign-up. Where they are in use,
your IP address, the page address you are on, and these identifiers are sent to Meta, along with a hashed
form of your email address once you register. We instruct Meta to apply its Limited Data Use mode where the
Global Privacy Control signal is present._gcl_au — set by Google on .loftia.gg and kept for up to 90 days, so a Google or YouTube advert can be
linked to a later sign-up. Where it is in use, your IP address, the page address, and a hashed form of your
email address (once you register) are sent to Google.Different countries take different approaches to optional cookies, and so do we.
If you are in the UK, the EU or EEA, Norway, Iceland, Liechtenstein, Brazil, South Korea, Thailand or China — or if we cannot tell where you are — nothing optional is stored on your device until you accept it, and no advertising or analytics identifier is set. We don’t load anything from Meta or Microsoft Clarity, so they never see you at all. Google’s tag loads in a restricted “consent mode” that stores nothing on your device and sends only anonymous signals until you accept, with full measurement only afterwards.
Everywhere else optional cookies may run from the moment you arrive, and you can switch them off at any time from Your Privacy Options. When you do, we stop and we delete the advertising and analytics identifiers already stored on your browser.
We work out which of these applies from the country your network connection appears to be in. We do not store that location or use it for anything else.
Some browsers and extensions can send a Global Privacy Control (GPC) signal on your behalf. We honour it: if we see it, we treat it as a request to opt out of optional cookies and advertising measurement, without you having to do anything else.
If you would rather turn something on despite the signal, you can — the pages that ask for your choices tell you when we have seen the signal, and a choice you make yourself overrides it on that browser.
In regions where we ask first, a consent banner on your first visit lets you accept all cookies, reject all optional cookies, or pick categories individually via “Manage Settings”.
Your choice is stored on your device together with the date, a randomly generated consent ID, and a note of which of the rules above applied at the time. This consent record stays on your device.
You can change your mind at any time. Visit Your Privacy Options — linked in the footer of every page — or open the cookie settings directly from here. From either you can review your current choices, change them, or withdraw your consent entirely.
We may update this Cookie Policy from time to time, for example when we introduce new cookies or change providers. When we do, we will post the updated version on this page and update the “Last updated” date, and — where a change materially affects your choices — ask for your consent again.
If you have any questions about this Cookie Policy or how we use cookies, you can contact us:
Qloud Games Pty Ltd Level 3, 55 Pyrmont Bridge Road, Pyrmont, NSW, Australia 2009